With our brewery based only a healthy goal kick from The Enclosed Ground, and a love of the Beautiful Game to go with our love of beer, how could we not sponsor our local Conference South side Whitehawk FC.
But there's more to it than just proximity...our relationship with the club is about supporting the local community and it's team, about being part of life in Brighton, about celebrating the city, supporting "The Hawks" and doing what we can to help them grow and champion the ethos they espouse.
The club is a fantastically friendly place to be, it might not be Premier League football, but its a club full of passion and warmth, where people will welcome you to the ground to support the team, where you can drink a Brighton Bier while watching a game, and enjoy the atmosphere. With constant singing, drumming and chanting rich with humour it's a carnival atmosphere few grounds can compete with, and more importantly with the Hawk Ultras' anti-sexism, anti-racism, anti-homophobia, anti-swearing ethos it's a wonderfully safe and inclusive atmosphere where football really is for all.
If you want a far better written reason for why you should come then just read this and then tell us you're not just a tiny bit interested to see for yourself what it's all about:
At Brighton Bier we're proud to sponsor Whitehawk FC and we look forward to seeing you down at The Enclosed Ground, enjoying a beer and singing your heart out. For more details on fixtures and directions to the ground please visit www.whitehawkfc.com and while you're here check out team news and banter on the feed below.